National Bus Dealer
Our client is a family company with a legacy spanning over 40 years. They are a major provider of buses to schools, companies and churches. They have one of the largest inventories of new and used buses in the United States.
Results at a Glance:
280%
Organic leads increased by 280%
-74%
Cost Per Acquisition decreased by 74%
Project Summary
The Challenge
The client determined that they not only needed a strong online presence, but also help with marketing, specifically Adwords. This is when they reached out to us at Oxy Digital. We conducted a Digital Marketing Analysis and examined their results.
The Strategy
It became apparent to us that we needed to create a broad, multistep marketing funnel that draws in leads and syncs with their CRM. We also helped further develop their website to be optimized for SEO and user experience. During the time we have worked together, we have helped with growth in Organic SEO, Local SEO, Lead generation, Adwords, and their Social Marketing. These changes helped exponentially increase search visibility.
The Results
The client’s organic leads increased by 280% and their Cost Per Acquisition decreased by 74% in their first year as a client! They have now been clients for over 8 years!