National Beauty Brand
Our client is a company of hairdressers for hairdressers. They produce professional hair care products using the latest technology. This company believes in supplying the most innovative hair care products to their customers and have done so for over 35 years. So it should be no surprise that when it comes to their presence online, they want to be the absolute best!
Results at a Glance:
25%
15%
Monthly non-branded organic traffic increased 15% in 6 months!
Project Summary
The Challenge
Our client was having issues running advertising campaigns on Facebook and needed a team with Facebook Ad Platform knowledge to help troubleshoot and create a solution. Oxy Digital resolved the issues in question and due to this success, the client continued using us as a problem-solving resource.
What else did we notice they needed help with
We discovered, through conducting a Digital Marketing Analysis, that there was an opportunity for the brand to have significant growth in their organic keyword rankings and traffic. Specifically, non-branded keywords with high click volume and search intent.
The Strategy
We devised a custom tailored strategy to optimize the brand’s existing keyword rankings and increase their number of organic keywords, traffic, and conversions.
The Results
The client’s total organic keywords have increased by over 25% and their monthly organic traffic has increased by over 15% in only 6 months!