Conversion Rate Optimization (CRO)

Do you want more traffic to your site? If you run a business, then you know that generating leads is essential to your success. However, if you’re not converting that traffic into customers, then you’re losing money. That’s where conversion rate optimization (CRO) comes in. And if you’re looking to increase your lead generation efforts, then CRO should be at the top of your list.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization is the process of improving your website’s ability to convert visitors into customers. Quite simply, it’s the practice of improving website conversions by optimizing your website so that you achieve a desired action – more people end up buying what you’re selling. Increasing conversion rates can result in increased leads and sales for a business. OXY Digital has been managing Conversion Rate Optimization for some time now and our team assists our clients in generating more qualified leads – putting them in a better position to increase their revenues.

What are the Benefits of Optimizing Your Conversion Rate?

Increasing conversions is a win-win situation for both your business and the customer. By optimizing your conversion rate, you’re able to take in more sales with less traffic, which is good news if you have limited marketing resources or budget.

By optimizing your site’s conversion rate, you can obtain more qualitative leads from your existing traffic, improving your chances of converting those leads into paying customers. You can also improve the customer experience on your website, fostering loyalty and repeat visits. Finally, optimizing for conversions can help you identify problem areas on your website that are preventing people from buying or subscribing, so they can be fixed.

What is a Conversion Funnel?

A conversion funnel is a visualization of the path that website visitors take from first contact with your company, usually via your web page, to becoming a paying customer. The funnel is made up of several steps, or stages, that the customer goes through in order to make a purchase.

No matter what type of business you own, online marketing is a necessary part of your overall strategy. Increasing conversions is one of the most important aspects of online marketing, and it can be achieved through conversion rate optimization (CRO).

What are Some Tools and Resources for Conversion Optimization?

Conversion optimization is a strategic, ongoing process that takes time. The best way to improve your website conversion rate is by making sure it loads quickly, looks great on every device, and has a logical flow for customers in the buyer journey. In addition to looking at your Google Analytics data, you can also use quantitative data from your website to improve its conversion rate.

What Factors Affect Conversion Rates?

There are many factors that can affect your website’s conversion rate, such as: design, copywriting, page load time, customer service and more. Every website, audience, and web page are different, so you must learn what works for your customers.

How Do You Know if Your Conversion Rate is Good?

Knowing the average conversion rate can be helpful when it comes to setting goals and comparing your website’s performance to competitors, but there isn’t an exact number that determines a good or bad conversion rate. Generating more website traffic isn’t always the right approach to optimizing your conversion rate. Site visitors need to convert into paying customers. By increasing your conversion rate, you can improve sales and increase the ROI of your digital marketing efforts.

“No matter what type of business you own, online marketing is a necessary part of your overall strategy. Increasing conversions is one of the most important aspects of online marketing, and it can be achieved through conversion rate optimization (CRO)."

Conversion Rate Optimization Strategies

OXY Digital will create the ideal optimization strategy for your website after an in-depth analysis of your traffic, goals, and business objectives. It’s important to focus your optimization efforts where you see the most traffic on your site.

Some common conversion rate optimization strategies include:


One of the most effective ways to increase trust on a page is by using customer testimonials. Testimonials can help show off the value proposition of your product or service.

User Behavior Analytics Tools

Unlike web analytics tools, user behavior analytics tools can help you improve your website by tracking how visitors interact with your site. User behavior analytics tools are a great resource to see what makes users engage and convert on your page.

Landing Page Optimization

Landing pages have one main goal, get new customers. Landing pages should be extremely focused on getting conversions whether that be getting the user to sign up for a service, download an eBook or make a purchase.

What are Some of OXY Digital's Conversion Rate Optimization Tools?

OXY Digital’s team of experts utilize a variety of tools to help our clients increase conversions on their website and other marketing channels. Utilizing user behavior analytics, we are able to see what makes users interact with your site and convert. Additionally, through landing page optimization, we can make sure that new customers are funneled efficiently to the most important pages on your website.

OXY Digital also has experience with A/B split testing and multivariate testing, to determine what adaptations of a website cause maximum conversion. Through all of these methods, we are able to increase your conversion rate and get more out of your website investment.

This can also help a brand optimize their PPC marketing campaigns to make the most of their ad spend. Strategy like this allows you to approach marketing with an advanced plan instead of the thought process of just investing your money without a tested approach.

At OXY Digital we want to provide you with the most effective campaigns through proven practice and tested evaluation. Reach out for our help with the form below!

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