Local SEO & Google My Business
If you’re a business owner, then you know that online marketing is essential to the success of your local business website. In today’s digital age, more and more people are turning to the internet to find local small businesses. That’s where local search optimization comes in. But what are the best ways to market your business locally? If you’re not taking advantage of local SEO, Google Search, and Google My Business, then you’re missing out on a big opportunity. OXY Digital is a leading provider of local SEO and GMB services. We help businesses all over the world achieve top rankings in Google and maximize their online visibility.
How Does Local SEO Work?
Local SEO is the process of optimizing your website and Google My Business listing for local search results. And luckily, there are a number of tools and services that can help you with that.
Ranking for local searches is important because they tend to have a higher conversion rate than non-local searches. In other words, people are more likely to visit your business if they see it in the local search results.
When you think of Local and GMB, high-intent customers should come to mind. These are customers in your area that are looking for a trustworthy online reputation to do business with and soon. If your company operates in a specific location, having a great Local and GBM strategy will help customers find you. Not utilizing these strategies will cause you to lose business to your competitors at the local level.
Why is Local SEO Important?
When someone searches your business name or category, you want your business to show up in the local search results (local SERPs). This is especially important if you have a physical storefront because people are more likely to visit your business if they see it in the local search results.
Ranking factors for local SEO are different from organic search, so you’ll need to optimize your website and Google My Business listing differently. Google ads also show up in local SERPs, so it’s important to make sure your Google My Business listing is accurate and up-to-date. When you search for a local term on Google, the location of the searcher is taken into account (a query with local intent).
Local SEO allows small businesses to compete against larger competitors by taking advantage of Google’s local algorithms that influence ranking positions based on the user’s location. This helps increase your web presence in the area and make sure that potential customers can find you.
We help businesses like yours rank organically on Google by using Local SEO tools, such as Google My Business or GMB for short. This tool allows us to create a profile with all your important business info, including location address, details such as hours of operation, and contact info so we can provide accurate information to customers searching for you.
What Is Google My Business?
Google My Business (GMB) is a tool from Google that allows businesses to create and manage their business listings on Google. GMB integrates with other Google products, including Maps and Search. It’s a great tool for local businesses to manage their location data all in one place.
Google My Business accounts are created by visiting the website and creating an account using the same email address they use for their Gmail, same address for their business, and other pertinent business information.
Google’s local search algorithm uses a business’s location data to rank them in local search results. It is one of the most important ranking factors for local businesses, as it connects customers with their products and services.
Why Do You Need a Google My Business Profile?
A Google My Business profile can be seen in the results page of a search. These often appear when you are looking for something local like a restaurant or grocery store. Google’s intent is to provide enough information required for a searcher to decide to use a service.
One of the most important aspects of local SEO is claimed and verified Google My Business (GMB) listings. GMB is a business listing service from Google that allows businesses to create a profile, add photos, hours of operation, and other details about their business.
Google works with local sites to help searchers find what they are looking for. There are many benefits to claiming and optimizing your Google My Business profile:
• Your business will be easier to find on Google
• Google Maps integration
• Verification Badge
• Enhanced Listing
• Yelp Integration
The most important reason to claim and optimize your Google My Business profile is because it will be easier for local customers to find you. Local searchers are likely to trust a company that has their business verified and shows up on Google Maps. They are also more likely to choose local businesses within the area that have positive reviews, photos, phone numbers and other important business information listed within the enhanced listing.
SEO Tools We Use for Local SEO Efforts
To optimize local results for your business, we use a variety of tools:
• Google My Business Profile
• Google Place Pages
• Google Maps and Google Earth
• GEO Targeting
• Local Citations
• Local Keyword Analysis
• Link Building
• Mobile Search
• Keyword Research
• Meta Descriptions
Local SEO Strategy
OXY Digital offers a suite of services to help our clients rank higher in the local SERPs. Each client is different, so we take the time to learn about your business and what you offer. Then, we develop the most effective techniques to reach your target audience. We don’t believe in a “one size fits all” approach to local search engine optimization (SEO).
Digital Marketing Analysis
We begin with our Digital Marketing Analysis. This is the first step toward getting your website optimized for local SEO and Google My Business. Our team will review your current website, social media, and search engine results. Then, we develop a custom digital marketing plan for your business.
Local SEO Services
Next, we build an effective local SEO campaign that is designed to reach the people most likely to become paying customers or clients. This means geo targeting specific cities and neighborhoods where you want more business from. We list your company on Google My Business and other local business directories. In addition, we create and manage localized social media accounts to help you reach more people in your area.
Local rankings are important, but so is your website’s design. We also work with you to improve the look and feel of your website so that it better represents your business and helps convert visitors into customers.
Why Choose OXY Digital for Your Local Business Needs?
If your company requires the use of Local SEO and Google My Business, OXY Digital’s complete Digital Marketing Analysis can help you determine what opportunities you have and help create a comprehensive strategy! OXY Digital’s team of experts can help you get the most out of local SEO and Google My Business. We have years of experience helping businesses just like yours achieve success online.
OXY Digital Marketing is a full-service advertising agency that helps companies with their complete marketing needs. We specialize in Local SEO and Google My Business, as well as many other services like website design and development, social media marketing, and PPC campaigns. Our team of experienced digital marketers can help your company reach more potential customers and grow your business.
Additionally, we can help create and manage your Google Maps listing. This is a great way to show up in local searches and provide potential customers with an easy way to get directions from their location right to yours. We can also help improve your website’s click-through rate (CTR) by ensuring your website appears as the top result in Google for relevant queries. We have a number of other services and strategies that we use to help our clients achieve success online.
Contact us today to learn more about how we can help you reach your goals!