Pay Per Click (PPC) Advertising
If you’re looking for a way to grow your business quickly, then you should consider using Pay Per Click (PPC) Advertising. OXY Digital is a company that specializes in helping businesses use PPC advertising to grow their business. We have years of experience in this field, and we know how to help our clients achieve the results they desire.
What is Pay Per Click (PPC) Advertising in Digital Marketing?
PPC is a type of internet marketing, and a great way to get your business in front of potential customers who are already interested in what you have to offer. You can reach the right people with search ads.
PPC is an advertising campaign that buys you ads in the Search Engine Results page. Search engines such as Google Ads offer businesses the ability to place ads at the top of the SERPs. When a customer clicks on your ad, you are charged a predetermined amount, hence the name “pay-per-click.” With PPC, as the advertiser, you only pay when your ad is clicked on. To experience success with this type of advertising, a well thought out strategy needs to be put in place and managed correctly. This is how OXY Digital can help.
How Does PPC Advertising Work?
Pay Per Click advertising works on a bidding system. Businesses place bids on the keywords they think their customers will be searching for when looking for products or services like theirs. If a search engine user types in one of these words, there’s a good chance one of the ads that pops up is for the business that put in the highest bid.
The other factor to consider when using paid advertising is how much you’re willing to pay per click. This will determine how high or low your ad appears on the search engine results page. Generally, businesses want their ad to be as close to the top as possible, but it’s important to keep in mind that you also want to make sure you’re not spending more on clicks than you’re making from sales.
Google Adwords is the most popular way to do PPC advertising. When you use Google Adwords, you’re bidding for a spot at the top of the search engine results page (SERP). This is where your paid ad will appear alongside organic listings from websites that have done SEO work to rank well in their niche market.
How Does OXY Digital Create Successful PPC Campaigns?
OXY Digital’s approach will include performing all the necessary research and critical thinking to discover the most influential keywords and key phrases that impact the success of your advertising campaign. This contrasts with other, less fruitful, approaches that just use obvious keywords. Without the appropriate study and effort applied, you run the risk of spending money competing for keywords and key phrases that are too competitive or not relative. But, with our search campaigns management, PPC can help your business achieve its marketing goals.
The first step towards creating an effective PPC campaign is to perform keyword research. The process of keyword research involves researching and analyzing the most impactful keywords or key phrases that are relevant to your business, targeting the audience you want to reach with your Ads.
However powerful it may be, PPC advertising is only one tool in a larger digital marketing strategy for businesses looking to increase profits through online mediums.
What Are the Benefits of PPC Advertising for Businesses?
Using a Pay Per Click model can help your business reach its marketing goals. With PPC, an advertiser pays only when a user clicks on the ad. This is not to be confused with other types of online advertising where you pay for impressions or views.
PPC can help your business because it helps drive more relevant traffic to your website, ultimately increasing your conversion rate.
• The ability to target your exact audience/demographic
PPC ads are targeted by keyword or key phrase and depending on the nature of your business, most likely you will be able to create an ad campaign that targets a specific demographic. With PPC advertising, you can reach customers who are searching for products or services that you offer.
• Increased website traffic
With PPC advertising, your business can see a significant increase in website traffic as a result of the increased visibility of your ads. When people click on your ad, they are taken directly to your website, which increases your chances of making a sale or conversion.
• Increased brand awareness
When you use PPC ads, your business will be seen by many more people than if you had not used them at all. This is because paid search advertising increases the visibility of your ads and makes it easier for potential customers to find you online. Statistics show that approximately 90% of consumers search for products online before making a purchase. Therefore, if you are not using PPC to advertise your business, you could be missing out on valuable customers who may have been interested in what you had to offer.
• Cost-Effectiveness
Traditional advertising, such as TV, radio, and print ads, can be expensive and difficult to track. With PPC advertising, you only pay when someone clicks on your ad. This makes it a very cost-effective way to reach your target audience.
An important part of any PPC campaign is the creation of effective ad groups. An ad group is a collection of ads that are related to each other. This helps you target your audience more effectively and get the most out of your advertising budget.
What Happens if Businesses Attempt Their Own PPC Marketing?
Pay Per Click is an online advertising model, where the advertiser pays a fee each time one of their ads is clicked. Google Ads are the most popular form of this type of advertising and they display on search engine results pages (SERPs) as sponsored listings. When a user clicks through from these adverts, they go directly to your website rather than having to navigate through various other websites.
However, without the expert knowledge and guidance of a skilled PPC agency like OXY Digital, it can be easy to make costly mistakes that can quickly eat into your budget and see you struggle to get the return on investment (ROI) you were hoping for.
What Should Businesses Expect from a PPC Campaign Audit?
If PPC is working correctly, the return on ad spend (ROAS) is the most important metric to track. This is calculated by dividing your total revenue generated from PPC ads by the amount you spent on those ads. A healthy ROAS would be around two or more, meaning that for every dollar you spend on PPC advertising, you are making at least two dollars in return.
Why Use OXY Digital for PPC Advertising?
Google Analytics is a tool that helps you track how well your Adwords campaign is performing. You can use it to see which keywords are driving traffic to your website, and then adjust your campaign accordingly.
OXY Digital offers PPC management services, such as Google Analytics, that will help you get the most out of your Google Adwords campaign. PPC is a great way to generate leads and sales quickly, and OXY Digital is here to help! We are experts in PPC advertising, and we can help you create a campaign that will reach your target audience and generate results. Contact us today to learn more about how PPC can help your business grow!
OXY Digital is here to help you create a successful PPC campaign that will reach your target audience and generate results. Contact us today to learn more about how PPC can help your business grow.