Houston SEO Services
Search Engine Optimization (SEO)
If you’re running a business, optimizing for it’s important to make sure that your website is seen by as many people as possible. This is where search engine optimization comes in. SEO is a process of improving the visibility of a website or web page in search engines. OXY Digital is a digital marketing firm that can help you improve Houston SEO Services and reach more potential customers.
What is SEO?
SEO is one of the most important aspects of digital marketing. It is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). When someone performs a search, they are looking for information that will help them solve a problem or answer a question. If your website appears at the top of the search engine results, you have a better chance of getting their attention and converting them into customers.
Traffic that results from SEO is often known as “organic search traffic“. SEO, or “search engine optimization,” is one of the most important aspects of digital marketing. It is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). When done correctly, SEO can help a website attract more visitors, which can result in increased revenue and profits.
Search Engine Optimization (SEO) Strategy
SEO is performed to increase the quantity and quality of website traffic using high quality content. When your website is search engine optimized, it will show up more often and be higher ranked in search engine results, meaning more visitors and thus potential customers. Although paid advertising can generate some website traffic, the main bulk of online traffic is directed by search engines. Regarding which search engine to focus SEO efforts on, the clear winner is Google, the dominant search engine. Using structural data and meta tags, Google is able to index websites. Indexing refers to the process of arranging data, in this case webpages, into a specific order so they can be searched through easily. The search engine uses its algorithm called PageRank as it crawls website pages via links between them and assigns each page a rank based on how relevant they are to keywords used in the search.
Major Search Engines Algorithms
Search engines discover and index websites by following links from one website to another. They also use a variety of algorithms (mathematical formulas) to determine which websites are most relevant to a particular search query. The goal of SEO is to influence these algorithms in order to have your website appear as high as possible in the search engine results pages (SERP).
Other search engines like Bing, Yahoo and DuckDuckGo all operate on similar principles as Google. However, they each have their own unique algorithms that determine where a website appears in the results pages.
OXY Digital helps clients develop a comprehensive SEO strategy to drive more traffic to your site so you can convert visitors into customers and achieve your business goals. With Google search engines’ algorithms constantly evolving, it is vital to stay abreast of current SEO trends so that no serious loss of traffic is incurred to your website. Navigating all this can be difficult, but we at OXY Digital can help!
What is SERP and How Can it Help My Business?
Search engine results pages (or SERP for short) are the pages that a search engine returns with listings of websites in response to a query. The goal is to keep users on search result pages instead of driving them to other websites. The three parts that make up these pages include: organic, paid, and local.
Organic
• Organic search results are the ones that appear within the body of a SERP. Organic listings don’t cost anything to create and maintain, but ranking for them takes constant work on your website.
Paid
• Paid search ads are those links at the top of a SERP marked with an “Ad” badge, usually in green. Advertisers bid on keywords and phrases to have their links appear above the organic results.
Local
• Google has been placing more of an emphasis on local search in recent years, with a separate section at the top of SERPs for businesses that have a physical location. This area includes both paid and organic results, as well as listings from Google Maps.
Search Engine Marketing
Major search engines work differently than other marketing channels. For example, you can’t purchase ad space on a search engine the way you can on a traditional media outlet like TV or radio. Instead, SEO is all about earning your spot in the results pages through optimizing your website and developing high-quality content.
Search engine rankings are key to getting your business in front of the right people. That’s why it’s so important to partner with a digital marketing firm that knows how to get you results using SEO techniques.
At OXY Digital, technical driven strategy for content and site architecture are the key components to our SEO practice. We perform a complete Digital Marketing Analysis of your website and create SEO strategies that ensures your online content is optimally indexed and displayed within search engine results. We do this by examining all aspects that affect SEO including page speed, website layout, content, accessibility to crawlers, and more. We also provide continual monitoring of keyword performance and other SEO trends so that your website remains responsive and competitive in the online landscape.
Tools We Use at OXY Digital to Drive Traffic to Your Business
OXY Digital is a leading digital marketing firm that specializes in SEO. We have helped countless clients achieve better rankings in SERPs and increase their website traffic. Without a doubt, successful SEO improves the visibility of your site, connects you with more potential customers, places you ahead of competitors in search engine results, and can be one of the most profitable returns on investment (ROI) strategies.
Here are a few SEO techniques and SEO tools we use to drive traffic to your business:
• Social Media Marketing
• Content Marketing
• Relevant Content
• External Links
• Mobile Search
• Meta Description Tag
• Google Search Console
• Keyword Research Tools
• Relevant Keywords
• Link Building
• On-Page SEO
• Off-Page SEO
What are SEO Ranking Factors?
Search rankings are imperative to the visibility of your website. OXY Digital is a leading digital marketing firm that provides search engine optimization (SEO) services to help businesses achieve better
To achieve the most relevant results as quickly as possible, modern search engines use a variety of factors when ranking websites. While the specific algorithms used by Google, Yahoo! and Bing are closely guarded secrets, experts in the field have been able to compile a list of some of the most important ranking factors:
• Domain Authority
• Page Authority
• Link Juice
• Anchor Texts
• Link Popularity
• Number of Inbound Links
• Location and Language Targeting
• Social Shares/Signals
Why Use OXY Digital?
We at OXY Digital are here to provide the best SEO for your business. We have years of experience helping clients achieve their desired rankings through comprehensive search engine optimization services. Our team of experts know how to optimize a website for success, and we are proud to offer our services at an affordable price.
We are a digital marketing firm that specializes in using SEO techniques to help clients increase their website traffic. Through on-page optimization, link building, and content creation, we are able to improve your website’s ranking in search engines.
Our SEO services are designed to improve your site’s visibility on Google, Bing, Yahoo and other search engines by optimizing content for specific keywords that will drive traffic to your website. We work with you every step of the way from initial consultation through implementation so we can ensure that you get the best service and results possible.
Let our team develop an effective SEO strategy for your website, as well as provide monthly maintenance and support. For more information on how we can help optimize your existing or future website, reach out to us below!